Feedz Privacy Policy

1. Introduction

This Privacy Policy explains how Feedz Corp., a Delaware corporation (“Feedz,” “we,” or “us”), collects, uses, shares, retains, and protects personal information when you visit our website at feedzsports.com (the “Website”), use the Feedz Platform (the “Platform”), or otherwise interact with us (together, the “Services”).

It applies to:

• Creators - individuals who register on the Platform as Prospective Creators and, once verified, take part in Campaigns as Verified Creators;
• Brand Partners - the clubs, leagues, and brands that use the Platform to find Creators and run Campaigns, and their authorized representatives; and
• Website Visitors - anyone who visits the Website without registering.

This Privacy Policy is a notice of our practices, not a contract. Your use of the Platform is governed by the Feedz Platform Terms of Service and, once you are verified, the Feedz Creator Agreement; use of the Website is governed by the Feedz Website Terms of Service. Capitalized terms not defined here have the meanings given in those documents.

2. Who Is Responsible for Your Information

Feedz Corp. is the controller of the personal information described in this Privacy Policy, except where we process fan data on behalf of Brand Partners (see Section 3.4).

Feedz Corp., 1775 Tysons Blvd, 5th Floor, McLean, VA 22102, United States

Questions: privacy@feedzcorp.com (Attn: Data Protection Officer)

3. Personal Information We Collect

3.1 Information You Give Us

Website Visitors: name, email address, company, job title, and anything else you include when you request a demo, sign up for updates, or contact us. No one under 18 may submit personal information through the Website.

Creators - at registration: name, email address, phone number, password, profile photo, and biography.

Creators - at verification and after: identity-verification information (which may include government-issued identification documents), payment information (such as bank or payout account details), and tax information; Creator Profile content such as content samples, content categories, and sports affiliations; and Creator Content you submit for Campaigns.

Brand Partners: company name, registration and tax identifiers, billing details, the names, email addresses, and roles of authorized users, and brand assets uploaded to the Platform.

Communications: messages sent through the Platform (including Campaign briefs, feedback, and approvals), emails with our support or sales teams, and survey or feedback responses.

3.2 Information We Collect Automatically

When you use the Website or Platform we collect usage information, including IP address, browser and device type, operating system, device identifiers, pages and features used, links clicked, referring source, login times, session length, and approximate location derived from your IP address. We use cookies and similar technologies as described in our Cookie Policy.

3.3 Information From Other Sources

Connected social media accounts (Verified Creators only). Once you are verified and choose to connect a YouTube, Instagram, or TikTok account, we receive data through that platform’s authorized API, as permitted by the platform’s developer terms and the permissions you grant. You see each platform’s consent screen before authorizing, and you can disconnect at any time from your Creator Account settings or the platform’s own settings. The full rules for connected accounts are in Section 9 of the Creator Agreement.

• YouTube (YouTube Data API and content posting). We read channel-level analytics (such as subscribers, views, watch time, traffic sources, and audience geography and demographics) and may upload videos you have approved. Use of YouTube API Services is subject to the YouTube Terms of Service and the Google Privacy Policy.
• Instagram (Instagram Graph API). We read professional-account insights (such as reach, impressions, profile activity, and audience demographics) and may publish photos, Reels, Stories, and carousels you have approved, applying the Paid Partnership label where a Campaign meets Meta’s branded-content criteria.
• TikTok (TikTok Display and Content Posting APIs). We read account analytics and may post videos and photos you have approved. Before each post you see a confirmation screen showing the content, scheduling, and disclosure settings.

We never use a connection to send or read direct messages; follow, unfollow, like, or comment; post anything you haven’t approved; or access data unrelated to Campaigns you have accepted.

Google API Limited Use disclosure. Feedz’s use and transfer of information received from Google APIs to any other app adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use YouTube API data to train generalized AI or machine-learning models, do not transfer it to advertising platforms, and do not allow people to read it except with your explicit permission, where necessary for security, to comply with applicable law, or where it has been aggregated and anonymized for internal operations. We do not use YouTube API data to create aimi scores or other derived metrics unless we have obtained any permission YouTube requires.

Publicly available information. Before and after verification, we may collect publicly available information relevant to Creator discovery and verification, such as public social media profiles and published content, public team affiliations, and public statements.

Brand Partners. Brand Partners may share information about Creators with us, such as Campaign feedback or preferences.

Service providers. Our identity-verification and payment providers may give us the results of verification and payment checks.

3.4 Fan Data We Process for Brand Partners

Some Brand Partners use the Platform to analyze their own fans’ interactions with their channels and campaigns. When we process that fan data, we act as a service provider (or “processor”) on the Brand Partner’s behalf and only on its instructions. The Brand Partner’s own privacy notice governs that data, and fans should contact the relevant club, league, or brand to exercise their rights.

4. How We Use Personal Information

We use personal information for the purposes below. If you are in the European Economic Area (EEA) or the United Kingdom, the legal basis for each purpose is shown in brackets.

• To provide the Services - creating and managing accounts, operating the Platform, evaluating Creator applications and verification, matching Creators with Campaigns, publishing Creator Content you have approved, attributing Campaign performance, and processing payments [performance of a contract].
• To calculate aimi scores and Brand Safety Ratings - as described in Section 5 [performance of a contract; legitimate interests].
• To communicate with you - about your account, Campaigns, payments, support requests, and changes to our terms or this Privacy Policy [performance of a contract; legitimate interests].
• To keep the Services safe - verifying identity, detecting and preventing fraud and abuse, and securing the Platform [legitimate interests; legal obligation].
• To improve the Services - analyzing how the Services are used and developing new features, including training our models on aggregated and anonymized data (never on YouTube API data) [legitimate interests].
• To market to businesses - telling prospective Brand Partners about Feedz [legitimate interests; consent where required].
• To send marketing emails - where the law requires your consent [consent].
• To enforce our terms - including the Platform Terms of Service, the Creator Agreement, and the Creator Code of Conduct [legitimate interests].
• To meet legal obligations - including tax, accounting, and financial reporting, and responding to lawful requests from authorities [legal obligation].
• To protect someone’s vital interests - in an emergency [vital interests].

Where we rely on consent, you can withdraw it at any time without affecting processing that happened before.

5. aimi and Automated Decision-Making

aimi is Feedz’s proprietary AI system. It scores Creator performance and brand safety, helps structure Campaign briefs and approval workflows, reviews Creator Content for brand and compliance alignment before publication, and tracks Campaign performance for attribution.

What aimi uses. aimi draws on four kinds of information: (a) information you give us, (b) publicly available information, (c) data from social media accounts you have connected as a Verified Creator, and (d) metrics we derive from that connected data. Before you are verified, aimi uses only (a) and (b). aimi scores are based on organic performance; reach and engagement from paid boosting of posts are not counted.

Human decisions. aimi scores and Brand Safety Ratings are advisory. Feedz makes verification decisions and Brand Partners make Campaign selection decisions, using aimi as one factor among others. No Creator is excluded from a Campaign based solely on an automated score without the possibility of human review.

Your rights. You may ask for meaningful information about how your aimi scores are calculated and what affects your Brand Safety Rating, and you may dispute a score. Disputes are reviewed by a person and answered within 14 business days. Contact support@feedzcorp.com or use the Platform, as described in Section 3 of the Creator Agreement.

6. How We Share Personal Information

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We share personal information only as follows.

With Brand Partners. Creator Profiles are not visible to Brand Partners until a Creator is verified. After verification, Brand Partners can see the Creator’s name, handle, audience demographics, aimi scores, and Brand Safety Rating, and any optional profile content the Creator chooses to show, such as their bio, photos, and content samples. Brand Partners in a Campaign also receive the Creator Content and Campaign performance information for that Campaign. Brand Partners never receive a Creator’s payment, tax, or private contact information without the Creator’s explicit consent. Where a Campaign provides for paid boosting of a Creator’s posts, the Creator grants that access directly through the social media platform’s own tools; Feedz does not send Creator data to advertising platforms for this.

With Creators. Campaign briefs, brand guidelines, and feedback are shared with Creators taking part in a Campaign.

With service providers. We use providers for cloud hosting, payments and payouts, identity verification, analytics, communications, security, and AI services that support aimi. They may use personal information only to provide services to us, under contracts requiring them to protect it and to delete or return it when the engagement ends.

For legal and safety reasons. Where required by law, court order, or regulatory request, or where reasonably necessary to investigate fraud, security incidents, or violations of our terms, or to protect the rights, property, or safety of Feedz, our users, or the public.

In a business transfer. If Feedz is involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may transfer to the successor. We will notify you of any such transfer.

7. International Data Transfers

Feedz is based in the United States, and the Platform is hosted on Google Cloud Platform infrastructure in the United States. If you are located elsewhere, your personal information will be transferred to and processed in the United States. For transfers from the EEA or UK, we rely on the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, adequacy decisions where available, and supplementary measures where a transfer impact assessment calls for them. Contact privacy@feedzcorp.com for details of the safeguards that apply to you.

8. How Long We Keep Personal Information

We keep personal information only as long as needed for the purposes in this Privacy Policy, unless the law requires or permits longer.

When a retention period ends, we delete or anonymize the information so it can no longer be linked to you.

8.1 Disconnecting an Account or Closing Your Creator Account

Disconnecting a social media account. Raw API data fetched from that account is purged as soon as possible, and YouTube data within 7 calendar days of disconnection or a deletion request.

Closing your Creator Account. You can close your account at any time through your Creator Account settings or by emailing privacy@feedzcorp.com from your registered address. When closure takes effect:

• Within 24 hours: connected-account access tokens are revoked and connections end, and you lose access to the Platform. Raw API data is purged as soon as possible, and YouTube data within 7 calendar days.
• Within 30 days: your profile and contact information (name, email, phone, address, payment-method identifiers, and government-ID images) is deleted, and past Campaign records are anonymized. Aggregate performance metrics, content thumbnails, and Campaign-level outputs are kept under each Brand Partner’s existing content license and the retention periods above.
• Payment and tax records are kept for 7 years, and communications records for 2 years, as shown in the table above.

Export before closure. During the 30 days between your closure request and closure taking effect, you can download a JSON archive of your profile, Campaign history, earnings, and connected-account metadata from your Creator Account settings.

Inactive accounts. If you haven’t logged in or taken part in a Campaign for 6 consecutive months, we treat your account as inactive and apply the closure steps above. We email you at least 30 days beforehand with a one-click link to keep your account active.

9. Security

We use technical and organizational measures to protect personal information, including encryption in transit (TLS 1.2 or higher) and at rest (AES-256), least-privilege access controls, multi-factor authentication, regular security testing and vulnerability scanning, incident response procedures, staff training, and secure development practices. Connected-account credentials are encrypted and never shared with Brand Partners. No system is completely secure, and we cannot guarantee absolute security. Report suspected security issues to security@feedzcorp.com, and suspicious messages claiming to be from Feedz to support@feedzcorp.com.

10. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or receive a portable copy of your personal information; to object to or restrict certain processing; to withdraw consent; and not to be subject to decisions based solely on automated processing that significantly affect you.

10.1 How to Exercise Your Rights

Email privacy@feedzcorp.com or use the privacy settings in your account. We may need to verify your identity first, and you may use an authorized agent where the law allows. We respond within 30 days, or 45 days where California law applies, and will tell you if we need more time. We don’t charge a fee unless a request is manifestly unfounded or excessive. Creators can also delete their data by closing their account (Section 8.1); to request deletion without closing your account, email privacy@feedzcorp.com.

10.2 EEA and UK

You have the rights listed above under the GDPR and UK GDPR, and the right to lodge a complaint with your local data protection authority. A list of EEA authorities is at https://edpb.europa.eu/about-edpb/about-edpb/members_en, and UK residents may contact the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.

10.3 California

If you are a California resident, you have the right to know what personal information we collect, use, and disclose; to delete it; to correct it; and not to be discriminated against for exercising these rights. We do not sell personal information or share it for cross-context behavioral advertising, and we have not done so in the past 12 months. We use sensitive personal information only for purposes permitted by California law, such as verifying identity and processing payments, so the right to limit its use does not apply.

In the past 12 months we have collected these categories of personal information, from the sources and for the purposes described in Sections 3 and 4, and disclosed them for business purposes to the recipients described in Section 6:

We keep each category for the periods in Section 8.

10.4 Other U.S. States

Residents of other states with comprehensive privacy laws, including Virginia, Colorado, and Connecticut, may have similar rights to access, correct, delete, and obtain a copy of their personal information, and to opt out of targeted advertising, sale, and certain profiling. We do not sell personal information or use it for targeted advertising. If we deny your request, you may appeal by replying to our decision or emailing privacy@feedzcorp.com with “Appeal” in the subject line.

10.5 Other Jurisdictions

Users in Brazil (LGPD), Saudi Arabia (PDPL), the United Arab Emirates, Qatar, Singapore, Australia, and other jurisdictions may have rights under local data protection laws, including rights of access, correction, deletion, portability, and withdrawal of consent. Where local law requires additional disclosures, consents, or transfer mechanisms, we will provide or comply with them. Contact privacy@feedzcorp.com to exercise these rights.

11. Children

The Website is not directed to children under 13, and we do not knowingly collect personal information from anyone under 13. Anyone under 18 may browse the Website for information but may not register for an account or submit personal information through the Website. Creators must be at least 18, or the higher minimum age required where they live. If we learn that we have collected personal information from someone who doesn’t meet these requirements, we will delete it. If you believe this has happened, contact privacy@feedzcorp.com.

12. Third-Party Services

The Services link to and integrate with third-party services, including social media platforms. Their own privacy policies govern how they handle your information, and we encourage you to read them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version and change the “Last Updated” date above. For material changes, we will notify registered users in advance by email or in-Platform notice and, where required by law, ask for consent.

14. Contact Us

Feedz Corp. - Data Protection Officer
privacy@feedzcorp.com
1775 Tysons Blvd, 5th Floor, McLean, VA 22102, United States